MBFW Australia: Ginger and Smart Spring/Summer 2013

Ginger and Smart took the idea of colour blocking to a new – and very literal – level for their Spring/Summer 2012/13 collection. Despite reinterpreting what now seems to be quite a popular concept, it was achieved with a chic, refined air specific to the brand.

Set in a beautiful venue with high ceilings and a spacious runway, the clothes appeared to take on a regal, demure quality. A feet particularly surprising given the injection of a range of bright neon colours ranging from lime green to fuchsia. The collection’s greatest achievement was not the use of colour itself, but rather it was the vision it proposed of  the summer classics reinvented. A brand designed by women and for women, clothes that were in some respects quite simple were styled in such a way as to create an image of woman who is both powerful and elegant, but who also retains a sense of playfulness and ease about her dress.

If you would like to interpret this look for yourself, simply invest in some oversized neon accessories that you can incorporate into your existing wardrobe. Or alternatively, you could always dip dye your hair in one block colours featured in the show. Very on trend, it can add just the right amount of rebelliousness to an otherwise classic look.

Written by Georgia Lourandos. Photos by Brigitta Quantock.