Nina Skarra Spring/Summer 2013
This season, Mercedes Benz Fashion Week was treated with a taste of Scandinavia from Nina Skarra. Her clean Norwegian aesthetic was prominent in every piece that was sent down the runway. From the clean neutral colors to the minimal neutral styling this collection was simply beautiful. If anything it was a clear example of the Scandinavian market integration that could potentially be a match made in heaven.
I had the pleasure of interviewing Tai Chunn, the show’s creative director and he said that Nina Skarra “has a fresh take of incorporating men’s sportswear into women’s ready-to-wear. She incorporates knits with gowns and knows what women need right now. She is truly a Scandinavian pioneer at her high end level”. He especially believes that this is only the beginning for Scandinavia’s presence in American fashion markets. Chunn commented that he plans to work with many other emerging designers. He feels that the aesthetic that is shown in their work would work especially well in the NYC area.
Skarra’s influence from the natural beauty seen in countries like Sweden and Norway is evident. The light blues flowing like water on her gowns and the puffy cloud white blouses exude this natural element. Based on what was shown, this is only the start for Skarra and designers like her. I personally cannot wait to see what my home territory (Sweden and such) will produce in the future.
Written by Luke Hartman. Photos by MBFW.com.