Diet Coke Co-Brands with Benefit Cosmetics in Europe and UK
This yet another excuse for me to want to move to the London! The San Francisco based beauty company, Benefit Cosmetics, is partnering with Diet Coke this Spring in Europe and the UK for the debut of Benefit Cosmetics new “Get Glam” collection and Diet Coke’s revival of the “Love it Light” campaign. The “Get Glam” collection has three signature styles: the romantic, the fashionista, and the rocker so Diet Coke design three new cans featuring female silhouettes that represent each style. As a fond supporter of red lips and Diet Coke I say “CHEERS” to this fabulous collaboration!
Sources: http://www.brandchannel.com and http://www.benefitcosmetics.co.uk
Benefit Cosmetics, Co-Branding, Diet Coke, Europe, Love It Light, San Francisco, UK
About Brenna
Brenna has taken three years of high school fashion marketing and is a very active member of the co-curricular marketing association, DECA, through which she directed this year’s annual fashion show at her high school and will be competing at the international level in May.
In Fall 2012, Brenna will be studying fashion merchandising management at the Fashion Institute of Technology.
Follow her on Twitter at https://twitter.com/#!/TheRealBrennaD
E-mail at brenna@cashmereandtweed.com
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January 17, 2012
Beauty and Health